GEO Marketing solutions
Consulting and solutions that support the process of analysis, evaluation and implementation on the territory
Advanced Analytics Service
We integrate the entire process of territorial assessment, we estimate the potential market, we measure the achievements, we optimise the territorial coverage and the commercial network, we indicate the elements of the communication plan by utilising the most advanced techniques of data mining and market analysis.
GEO Intelligence Systems
We understand the fundamental aspects of designing, implementing and delivering a Location analytics platform.
For over 30 years, we customized solutions for several industries such as Finance, Insurance, Retail, FMCG, Charities, Energy, Telecommunication.
Data & Maps
We build from scratch up-to-date databases and we apply them to the market areas of interest – this creates a GEO Database which describes the territorial dynamics, the relationships between businesses and consumers, the performance of sales networks and the consumer behaviour profiles of the interested targets. We research into whoever is on the move – for work, tourism, shopping or entertainment reasons. We utilise new TomTom maps to describe traffic flows and we manage information about areas of new urban settlements.
Data Quality
We offer innovative solutions to support all Data Quality management of our customers’ databases. Thanks to a process of standardization and geocodification of Italian and foreign addresses, we are able to validate individual names to achieve informative enrichment.